Service Apartments: From Conception to Implementation Conference

Maxim Malakhov, Director of Project Development at INTILED, recently participated in a discussion club of the Russian Developers Guild focusing on apart-hotels and serviced apartments. Previously, developers used the term apart-hotels to mask the undefined status of the properties. Presently, this type of real estate has evolved into a well-defined concept and is now viewed by owners as a solid investment generating predictable income.

The rise of apart-hotels is not surprising as the niche grows competitive, with numerous players striving to outdo one another in providing top-notch services. In today's market, architectural lighting in a property can serve as a unique selling point, enhancing its appeal to potential investors.

According to INTILED, for developers concentrating on the apart-hotel sector, establishing and upholding a reputable brand is crucial for success. Architectural lighting offers developers various solutions, from using the façade as a direct advertising tool through a high-resolution media façade to more delicate approaches when the lighting system is variable and multifunctional and combines classic soft high-quality lighting with scenarios in corporate colours. Primarily, it helps reflect the hotel's brand identity on its façade, ensuring the building stands out in the city's architectural landscape. In any of the selected options and approaches, meticulously designed façade lighting enhances the status and prestige of the apart-hotel, impacting the decisions of potential investors and guests of the complex.