In late October, Moscow emerged as a hub for professionals in the construction industry focusing on building envelopes, alongside major cities like Brisbane, Dublin, Chicago, Los Angeles, Dubai, Toronto, Zurich, and other global megacities. The Zak World of Façades premier conference, centered on façade design and engineering, took place here. This event was notable for its exclusive nature and the pre-selection of participants to ensure a high level of engagement. We had the privilege of sponsoring the conference, allowing us to interact actively with attendees and explore the latest products and trends from leading industry experts, keeping us informed about façade innovations.