Brand new look of Perm at the festival of audiovisual art "PROSVET"
The festival of audiovisual art “PROSVET”, which took place in Perm on October 12–13, attracted 20 thousand visitor at just two of its key locations - the social and cultural space “Zavod Shpagina” and the Opera and ballet theater. “P R O S V E T” became the first regional festival of this scale. Previously, only in Moscow and St. Petersburg hosted events of such scale in Russia.
For two days, the iconic places of the Perm Krai turned into an open-air gallery of contemporary art. In the Kungur ice cave, the musical performance of JIVO was held. The facade of the opera house has become a canvas for vivid video projections. Tourist sights of Perm - famous installation "Perm Gates" and the Ferris wheel in the Gorky Park - got a new artistic lighting.
The light installation on the RTRS television tower became one of the most impressive at the festival. The 192 IntiTOP luminaires installed throughout the body of the tower, as well as the powerful IntiSTARK floodlights, helped bring the bright scenarios of Ilya Abramenko to life.
"Zavod Shpagina" has become an impressive and inspiring space of light during the festival. Futuristic multimedia projects and light installations from numerous Russian media artists and creative associations from Moscow, St. Petersburg, Perm and Nizhny Novgorod amazed residents and visitors of the city: dreamlaser, Tundra, Maxim Zhestkov, Vadim Epstein, Illuminarium 3000, Sasha Pogrebetskiy, Zorik Istomin, Alex Etwut , Pitch, Daniil Levchenko, Alexander Guskov, Evgeny Kovalenko, Nikolay Slavyanov, 404.Zero.
The IDIOT installation from the IntiLED team has also become part of the exposition. How many times have you heard a story about someone who put a light bulb in mouth, but couldnt take it out? Still there are brave explorers who name the installation, who consider it their duty to conduct this famous experiment on themselves. IntiLED reflected on how interesting it is to live in the world of curious people who are still trying to verify the famous and disturbing about a nature of a light bulb. Please, learn from the mistakes of others, do not be IDIOTs.
The curator of the festival - Vlad Alexandrov, architect and director of multimedia shows, winner of Russian and international awards at event marketing and advertising festivals EuBea, Autovision, Eventex, ADCR Awards, Silver Mercury, Idea, Event of the Year and others.
“The whole point of the festival is to demonstrate how light in its various shapes and forms can be used by artistic minds. The works are completely different. We have lively multimedia projects, static installations built with neon lights, there are analog ones from ordinary bulbs, and there are large-scale ones. Light in any of its manifestations is beautiful and transforms everything. The general idea of the festival lies in the name - we “shine through” the city and its brightest points, reveal and recall them ” said Vlad.